After finding himself sedentary and overweight in middle age, Rich overhauled his life at age 40, adopted a plant-based whole foods diet, and reinvented himself as an ultra-distance endurance athlete. He went on to clock top finishes at the Ultraman World Championships and cemented his place in the pantheon of endurance greats when he was the first of two people to complete EPIC5—5 Ironmans on 5 Hawaiian Islands in under a week. His inspirational memoir *FINDING ULTRA: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself* was an Amazon #1 best-seller and has inspired thousands across the world to embrace a plant-based diet. Rich is a frequent guest on CNN, was named one of the "25 Fittest Men in the World" by Men's Fitness and is the host of *The Rich Roll* Podcast topping charts on iTunes. A graduate of Stanford University and Cornell Law School, Rich is an inspiration to people worldwide as a transformative example of healthy living.