COOLA's mission is to create beautiful product experiences that embody a happy, healthy lifestyle. With powerful protection, luxurious textures and scents, and over 70%+ of every product made up of certified organic ingredients, we strive to deliver a higher standard in healthy skincare and suncare.

COOLA’s story began when founder Chris Birchby’s parents were both diagnosed with melanoma. Inspired by the healthy California lifestyle around him, he wanted an effective, organic sunscreen that felt nice enough to enjoy everyday. When he couldn’t find it, COOLA was born. Since Day 1, COOLA has been redefining what healthy skincare is. Every antioxidant-rich formula is cruelty-free, vegan, and goes above industry standards to restrict over 1400+ questionable ingredients that are banned in the EU.